Put 
it 
all 
in 
Loving 
Hands 

Let's create your<br>world and your story undefined
Let's create your
world and your story

& 
Cling 
on 
Comfortably 

We’ll groove about boundlessly to break open what beguiles - essence capturing, vision synthesizing, moving to make (a) movement of your messages.

here, we will blend and juice the

funky, connected bones of your brand and ecosystem - sharing a preference for a process that serves a higher purpose.  let’s get weird with it, make meaning of it, and live in inspiration only over sweet, crafty, and
days that are synonymous with
instead. go get into it with my offerings and approach, and we’ll boogie from there.

Offerings 

No. 1
Brand Sound
No1-brand-Sound undefined
Sonic marketing to add movement to your brand through customized and curated event, lifestyle, and marketing playlists.
No. 2
Brand Writing & Storytelling
No2-Brand-Writting undefined
Includes brand tone, narrative development, tagline, value statements, and other writing needs. Can stand alone or be applied to a website.
No. 3
Brand Vision
No3-Brand-Vision undefined
Creative direction, content creation, photography, and development of custom logo, colors, and typefaces.
No. 4
Brand Marketing & Social
No4-Brand-Marketing undefined
Organic growth consulting, content creation or recommendations, email marketing template design, and social media grid design.
No. 5
Brand Website
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Custom site design, information architecture, and project management over site development.
No. 6
Brand Impact
No6-Brand-Impact undefined
Helping brands give back through strategic partnerships with non-profit organizations.

Work 

Every Mother Counts

Maternal health 501(c)(3) organization in NYC. Oversaw brand vision and website content, led digital marketing and communications efforts across multiple platforms, crafted brand narrative and storytelling strategies, and led and executed social media strategy from the organization's infancy (2011-2019). Graphic/web design by MESH.
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Johanna Ortiz

Colombia based Fashion designer. Hired as creative director and project manager for the brand’s first editorial and e-commerce website launch (2019). Website by Simplistic.

Les Cactus

Boutique hotel in Palm Springs, California. Completed tagline creation and currently offering on-going support for brand vision and marketing through on-site signage design and social media design, copy and execution. Logo designs by Leo Basica.

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Yoga by Natasha

Private and community yoga teacher in Miami Beach. Completed website design and copywriting, creative direction, social media design, photography, and branding - including fonts, colors and custom logo (2021).

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Matek

Made in California technical performance wear. Offering on-going content creation and email marketing support, curated playlists for events and engagements, and brand impact support through non-profit partnership consulting.

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Mune

Live Nation's in-house, global corporate meditation program. Offered curated playlists and brand tone development through writing and storytelling, designed marketing materials, and oversaw creation of brand logos, colors, typefaces, and iconography (2019). Graphic design by MESH.
Shoppe Balloo

Brick-and-mortar concept shop for baby and children’s apparel, nursery, and a selection of goods in the heart of the West Village, NYC. Designed and built website.
VIEW SITE

Approach 

1 You

arrive here, ready for expansion.
2 Start

with clarity through kick-off

, 
a brand exercise, a
and a timeline.

3 See

your story and visual identity unfold as we create, refine, and approve all elements.

4 I

here for you via the Voxer app -
to me when you need it most.
5 Receive

your final package, ready for release.
6 Giveback

before you go. I donate a portion of my fee from every project to carefully vetted local and global non-profit organizations.

About 

Using a far-sweeping perspective and an unconventional eye, I’m here to serve as a real friend in this process, revealing to you on our voyage together - a brand that is uniquely yours to share with the world.

When we bring brands to life in the same way we desire to live it, we find the inspiration we crave is everywhere and that we have just enough spirit to look for it. My offerings are a direct manifestation of my own non-linear, multi-passionate life journey - and have been created solely to serve and help others.

I have a degree in Journalism and Mass Communication from the University of Wisconsin-Madison and a decade of experience in digital marketing, UX design, and brand communications. I have written published articles in the music space, worked at New York City based creative agencies, and spent over seven years in a senior digital marketing role at Every Mother Counts - a global maternal health non-profit organization.

I am also a Certified Integrative Fertility + Hormones Coach, which allows me to bring my knowledge of holistic health to my many clients working to create brands in this space.

aboutdlc undefined

daniellelaurencohen@gmail.com
Playlists